Yes there is a single guiding principle of digital marketing strategy that hasn’t changed that Doug outlines at the most basic level in celebration of Social Media Day 2022!
Read MoreDoug breaks it DOWN on this one. Let’s go in depth about the difference between traditional media marketing and social media - it will all make sense after you read this….
Read MoreOooh Doug is ready to rant - about the “10 Worst Features On Social Media Platforms That Make You Want To Break Stuff!” - he’s guessing people can add plenty more in the comments… lol!
Read MoreDoug (in his infinite wisdom) says use LinkedIn as YOU - not as a company / brand profile. Why does he say this? Well you’ll just have to read on to see…
Read MoreIt’s rough out there and people are stressed - especially on Social Media. As a business owner you can’t get sidetracked by trolls who are unloading online. Doug Cohen goes into a couple of examples of why it’s important to have someone with expertise and a view slightly more objective than yours to help you and your brand.
Read MoreYou might be using Facebook incorrectly. Here’s why, and this is aimed mainly at individual users but it can also apply to business pages.
Read MoreOne of the better stories Doug will ever tell about two businesses and why their relationship with their customers AND their competitors is so important, with a powerful lesson for other business owners!
Read MoreDoug unplugged from social media on a recent vacation. Was it a good thing? Read on to find out what he learned and what tips he has for your social media emotional health!
Read MoreDo you NEED to know what the ROI is on Social Media for your brand to KNOW it’s working? Doug Cohen says no… you don’t. Ooooh - this sounds a little bit against the grain! Read on and find out why he would post such blasphemy…
Read MoreDumb questions will happen. Your customers and your client’s customers may ask them. But are they really dumb? And if they are, do you know how to handle them? Doug Cohen gives a few thoughts and a couple key tips on the topic here!
Read MoreDoug thinks social media has been quiet as of late…. could that mean it’s about to change in a big way?
Read MoreContent needs to be strong to make an impact - not wishy washy and weak. Take a stand with the right language! Doug gives a tip on how to do it!
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