A simple question with a pretty simple answer, Doug Cohen discusses why you need social media as a small business in general, and especially in these uncertain times!
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Doug (in his infinite wisdom) says use LinkedIn as YOU - not as a company / brand profile. Why does he say this? Well you’ll just have to read on to see…
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It’s rough out there and people are stressed - especially on Social Media. As a business owner you can’t get sidetracked by trolls who are unloading online. Doug Cohen goes into a couple of examples of why it’s important to have someone with expertise and a view slightly more objective than yours to help you and your brand.
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Doug unplugged from social media on a recent vacation. Was it a good thing? Read on to find out what he learned and what tips he has for your social media emotional health!
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With a little inspiration from singer Clare Means Doug discusses not only whether we CAN be friends & create community with competitors, but why we SHOULD!
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One little occurrence in Doug Cohen’s day spurred him to write this down and give you a little command for your business. You’ll see why if you read on - now DO IT!
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Do you NEED to know what the ROI is on Social Media for your brand to KNOW it’s working? Doug Cohen says no… you don’t. Ooooh - this sounds a little bit against the grain! Read on and find out why he would post such blasphemy…
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Dumb questions will happen. Your customers and your client’s customers may ask them. But are they really dumb? And if they are, do you know how to handle them? Doug Cohen gives a few thoughts and a couple key tips on the topic here!
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Doug thinks social media has been quiet as of late…. could that mean it’s about to change in a big way?
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Content needs to be strong to make an impact - not wishy washy and weak. Take a stand with the right language! Doug gives a tip on how to do it!
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