Yes there is a single guiding principle of digital marketing strategy that hasn’t changed that Doug outlines at the most basic level in celebration of Social Media Day 2022!
Read MoreYASSSSS Let’s talk LIVESTREAMING!!! One of Doug’s favorite obsessions for fun and for business! It’s been a wild ride the last 7 years since Periscope appeared on the scene - let’s discuss!
Read MoreDoug doesn’t like to automate content from one social media platform to another. So why is he giving you permission to do it with stories from Instagram to Meta? Well there’s 4 reasons…
Read MoreSometimes common sense ain’t so common, or sometimes you might just overlook the basics. This might seem obvious but Doug says you have to support your supporters - read on to see specifically what he’s talking about…
Read MoreA simple question with a pretty simple answer, Doug Cohen discusses why you need social media as a small business in general, and especially in these uncertain times!
Read MoreDoug (in his infinite wisdom) says use LinkedIn as YOU - not as a company / brand profile. Why does he say this? Well you’ll just have to read on to see…
Read MoreIt’s rough out there and people are stressed - especially on Social Media. As a business owner you can’t get sidetracked by trolls who are unloading online. Doug Cohen goes into a couple of examples of why it’s important to have someone with expertise and a view slightly more objective than yours to help you and your brand.
Read MoreYou might be using Facebook incorrectly. Here’s why, and this is aimed mainly at individual users but it can also apply to business pages.
Read MoreDoug unplugged from social media on a recent vacation. Was it a good thing? Read on to find out what he learned and what tips he has for your social media emotional health!
Read MoreDo you NEED to know what the ROI is on Social Media for your brand to KNOW it’s working? Doug Cohen says no… you don’t. Ooooh - this sounds a little bit against the grain! Read on and find out why he would post such blasphemy…
Read MoreDumb questions will happen. Your customers and your client’s customers may ask them. But are they really dumb? And if they are, do you know how to handle them? Doug Cohen gives a few thoughts and a couple key tips on the topic here!
Read MoreDoug thinks social media has been quiet as of late…. could that mean it’s about to change in a big way?
Read MoreContent needs to be strong to make an impact - not wishy washy and weak. Take a stand with the right language! Doug gives a tip on how to do it!
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